Feb 25, 2019
Today we are joined by world renowned marketing strategist author and copywriting coach David L. Deutsch. David wrote promotions profitably mailed to millions. In addition to creating winning promotions from scratch, he often works with clients and writers behind the scenes to help under performing promotions into winners. David started at Ogivly & Mather on Madison Avenue and clients such as Merrill Lynch, General Foods and American Express.
He then switched to direct response where he has generated hundred of millions in sales for leading direct sales marketers entrepreneurs and publishers, including Agora and Boardroom Inc (which is now Bottom Line Publications). For these he's had as many as six winning controls at once. He supervises, coaches, and trains writers and copy teams both in the US and internationally. He is the author of Million Dollar Marketing Secrets, as well as Think Inside the Box. He has also written a memory course and co-authored a guide book to Bermuda. I've asked him here today to help us understand how we can apply world class copywriting to our businesses better.
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